As your business scales, your brain becomes your most taxed resource. In the beginning, it’s easy to remember who owes what or how much you spent on transport this morning. But as you grow to serve hundreds or even thousands of clients, that “mental ledger” starts to leak.
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Revenue is a vanity metric. It feels good to see big numbers, but it’s not what pays the bills. Start looking at your “Cash Conversion Cycle.” How long does it take for money to leave your business for an expense and come back in the form of a sale?
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